The project EUROPE IN MY BACKYARD is an initiative promoted by six European local & regional radios that aims to raise awareness about the European cohesion policy in six European regions, through the implementation & broadcast of a global communication strategy. Together FM are excited to take part in this project in association with Near FM Community Radio
Radio is the central axis and medium of the project. It is therefore through the broadcast of interviews that the key information relating to European cohesion policy will be disseminated. But it is in the nature of this European radio network that the particular added value of the project lies: All the partners are local media, media with a strong local and regional anchoring, and whose media impact is part of the territory in which they are situated.
These 140 radios at European level will broadcast a radio campaign composed of 120 x 30 min radio shows about European cohesion policies in Andalusia (Spain), in Lombardy (Italy), in Central Hungary, in Leinster (Ireland), in Baden Württemberg (Germany) and in Central Slovenia, for a total audience of more than 4.6 million people. The campaign aims to promote and foster a better understanding of the role of the cohesion policy for all regions of the European Union. To raise awareness about EU funded projects and their impact on citizens’ lives and to share information and encourage an open dialogue on cohesion policy and its role in implementing the EU’s strategic priorities and future.